Includes everything you need to know about working with Mastcom as a government communicator, content developer or procurement officer.
Our Capability Statement includes the following:
So you want to shoot a video?
Whether you're hiring a professional videographer or not, making a plan BEFORE you start shooting is key. This worksheet will help you create the right video, for the right audience at the right time.
This free worksheet will have you define the following:
"The entire team at Mastcom are a pleasure to work with. Their exceptional creativity and talent in bringing our ideas and products to life, allows us to connect to our customers around the world."
– CONNIE JOHNSON, MARKETING MANAGER, NATIONAL FLOORING EQUIPMENT
Whether you have a fully formed plan for a video you need produced or simply want some ideas and ballpark costs, we're happy to connect and discuss. We’re dedicated to providing high-quality, custom videos to every client, every time. Let us know what you need and we'll make it happen.
"Mastcom immediately struck us as experienced, talented and someone we’d work well with. They took our concepts and helped us hone in on the right dialogue and messages to achieve our goals."
– CELESTE RICCO, CHOICE SCREENING
We hope this guide will help you choose the right video partner. At Mastcom, we believe planning is the first essential step to any great video.
Our philosophy is always to build tremendous value for our clients. If you’re creating a video for your business and would like any help during any part of the process, let us know.
In the meantime, check out some of our recent blog posts below to get the creativity flowing for your next project.
We hope this will be a valuable resource for you as you begin planning your next business video. At Mastcom, we believe planning is the first essential step to any great video.
Our approach to business video production is to keep things simple, tell a good story, and get it done quickly. This philosophy lends itself to keeping costs down and building tremendous value for our clients. When you're ready to create your next video, we'd love an opportunity to earn your business.
We're the video experts and can help you craft a vision for your business' video.
Request an Estimate"The entire team at Mastcom are a pleasure to work with. Their exceptional creativity and talent in bringing our ideas and products to life, allows us to connect to our customers around the world."
– CONNIE JOHNSON, MARKETING MANAGER, NATIONAL FLOORING EQUIPMENT
Motion graphics can make a video more engaging and enhance the message. There’s no substitute for experience when it comes to video animation or motion graphics design. Mastcom has seasoned motion graphics designers adept at telling a story.
After a discovery meeting or call and creative process, we begin your animated video by developing mood boards or style frames. These are essentially a few frames to give you an idea what your video will look like.
From there, we develop full storyboards with script, so you know exactly how the story will play out. Once approved, we lock down the sound track: music and narration.
The soundtrack drives the timing and tone of the animation. When the animation and rendering is complete, we'll go through a revision and approval process, then your video is complete and ready for your web site.
Following a discovery meeting or call, Mastcom will come up with rough sketch video ideas and treatments that align with your communication goals, inspiration and budget.
Mastcom creates scripts or storyboards based on the needs of the project. We can work from scratch, from a rough script, or simply an outline or idea.
Mastcom is FAA Part 107 certified for commercial drone production. We are fully insured, registered with the State of Minnesota and maintain a commercial pilot license.
Mastcom captures high definition video in 4K. We assemble the best team for the project and equip them with the latest in video field production tools.
Many video projects benefit from animation. 2D and 3D motion graphics help explain abstract concepts, keep viewers engaged and increase the production value of the final product.
The magic happens in the editing process, where all of the various raw production elements are gathered, sorted and woven together. We typically will start with a content only cut which is then refined into a draft fine cut. After client feedback is addressed, the video is further refined into the final cut.
Mastcom was founded in 1977 as Master Communication Group and is one of the longest existing video companies in the Twin Cities. In 2016, we began doing business as Mastcom and became laser-focused on quality video production for marketing agencies, corporate and government communicators.
Our key markets and industries are corporate communicators, marketing agencies, manufacturing, IT, engineering, government, med-tech and healthcare. We are certified veteran owned by the Department of Veterans Affairs and a registered vendor of the State of Minnesota.
Our process is to listen to your needs with understanding and enthusiasm. We help you identify the story you want to tell and craft it into something concise and engaging. We want your video to reflect the highest possible craftsmanship and quality on your brand and company image.
Our team enjoys an environment of integrity and trust that allows for the efficient resolution of any issues that arise. We are a creative group of problem-solvers who know how to work collaboratively.
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Everybody loves drones. They’re cool and fun. Video captured with a drone is mesmerizing and engaging. Having a drone in the professional video toolkit has come to be expected by clients instead of a luxury.
Here are a few things clients should know about drone video:
Drones provide a unique, compelling perspective and allow a pilot to achieve sweeping, elegant, cinematic movements. Drone video helps grab the attention of an ever more distracted audience. Drone shots improve the overall production value of any video. In the hands of a capable pilot, dramatic shots can be achieved quickly and easily with a relatively small, lightweight, portable system.
With the proliferation -- and unfortunate abuse -- of consumer drone technology around 2016, the Federal Aviation Administration (FAA) was compelled to crack down on drones and increase regulation. They ultimately split the use of drones into two categories: Commercial and hobby. Both need to register their drones with the FAA and many of the same rules apply for both, like a 400 foot max altitude, but there’s a process to becoming a commercial drone pilot.
Becoming a commercial drone pilot in Minnesota requires passing the FAA Part 107 test, getting the Part 107 license which includes a background check, registration with the Minnesota Department of Transportation for commercial use and insurance. Only commercially licensed UAS pilots can legally fly a drone for profit in the state of Minnesota.
Licensed drone pilots are required to be knowledgeable of and follow FAA flight restrictions, including but not limited to, airspace restrictions, no fly zones and safety considerations. If your business is located near an airport and you want drone video of your building, you may be out of luck.
In addition to airspace, a few other common restrictions to drone flight include weather, wind, traffic and people. Flying in inclement weather isn’t a good idea and in most cases, you cannot hover above a street with traffic or a crowd that isn’t involved in your production. The FAA has been known to levy fines for using video captured outside the myriad of state and federal rules and restrictions.
Drones are great, but there are many regulations to be aware of. If you’re looking for drone footage for your business, work with a licensed, insured drone pilot.
Your videos should effectively tell a specific story while driving your audience to the desired action. If you have ideas and need videos immediately, we’ll get started right away to meet your deadline. If you’re unsure of where to begin, we can help guide you through the video production process.
We want to prove our value to you and become your long-term strategic video partner.
Your videos should effectively tell a specific story while driving your audience to the desired action. If you have ideas and need videos immediately, we’ll get started right away to meet your deadline. If you’re unsure of where to begin, we can help guide you through the video production process.
We want to prove our value to you and become your long-term strategic video partner.
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