How many times in the last month have you wondered, “How am I going to do [insert task]?” and then turned to Google for an answer? And how many times do you choose to watch a video – rather than read about it on Wikipedia or some other blog? I know I do — a lot. And I know I am not alone…
Google reports that searches relating to “how to” on YouTube are growing 70% year over year.[1] In fact, since January 2015, more than 100 million hours of ‘how to’ videos have been watched in the U.S.[2]
With stats like these, it’s hard to ignore the growing popularity of this type of video.
How-to, tutorial and demo videos are great for manufacturers and marketers of products. This type of video can build loyalty, drive sales and increase your brand awareness.
Instead of having your (potential) users read detailed written instructions, wouldn’t it be easier to make a video available online for them to watch instead? Product demo videos resonate strongly with viewers because they provide an instant, easy-to-consume solution to their problem.
How-to, tutorial and demo videos can help your business in many ways. Here are three of them:
Slipstreamer manufacturers windscreens for motorcycles, ATVs, UTVs, and scooters. Their main goal in these how-to videos is to demonstrate how to install a Slipstreamer windscreen.
The bottom line? Be there when your customer (or prospective customer) needs you – and show them how you can help. If someone’s asking “Can you help me?” and you respond with a resounding “YES” by providing a video demonstration, you’ll build loyalty and drive sales.
Be the solution and prospects will find you and customers will keep coming back for more.
Resources:
[1] Google Data, Q1 2014 – Q1 2015, U.S.
[2] Google Data, 2015, North America. Classification as a “how to” video was based on public data such as headlines, tags, etc., and may not account for every “how to” instructional video available on YouTube.
[3] Google consumer Survey, April 2015. N=1128.