Why Business Video is a MustWritten by Todd Vaske on 03.16.15
Getting your business the attention it deserves, from the right audience, can be challenging. Determining which marketing channels work best takes a lot of time and energy. Whether you want to use traditional marketing tactics, like billboards and radio ads, or online marketing tools, like social media and SEO, you have to do something to get your business recognized.
In the past few years, many have begun incorporating online marketing efforts to reach their target markets. Why? Because you can engage users in their preferred method of consumption, build an online presence for your business, and view a number of insights that can help you learn about your potential customers.
Take content creation one step further than words and images alone; take your message and tell your story through a video. If you want to set your business apart, try something new, and give your target market easy-to-consume content, video is your solution.
Many business owners initially question whether or not video can benefit their business. Is it worth the time and investment? The answer is yes, and we’re here to break down the primary reasons why videos are a must for businesses:
1. Video Drives Traffic to Your Website
YouTube is the number two search engine after Google, so a properly optimized video can produce great results for your business. Additionally, video content will help increase your SEO. Google owns YouTube and gives the businesses and brands that have valuable YouTube videos a higher search ranking. If you want to get on Google’s good side, consider starting with online video.
2. Video Helps Convert Web Browsers into Buyers
Well produced videos engage viewers so they’ll spend more time on your site and provide opportunities for conversion. If a business video gives your audience quality information in an engaging way, viewers will take more time to get to know who you are and what you offer, increasing the chance of them doing business with you and sharing your content with others.
3. Build Customer Loyalty
Videos build customer loyalty by educating customers, establishing trust and positioning your organization as thought leaders. If you can educate a potential customer, answer a question or solve a problem through your content, the more likely will be to turn to you when they are ready to buy. And, if you can make it easy and enjoyable, the more likely your audience will consume your content. This you can do through videos.
Videos can be a powerful online marketing tool for your business. They can help at every stage of a potential customer’s buying process. Videos attract strangers to your business, convert those visitors to leads, and close those leads into customers. So use video to your advantage and begin engaging potential customers at every stage.
Todd came from TV news land, where he honed his skill as a video writer, producer and director. He then brought these skills to the business communications world and added his knowledge of budgets and creating value for clients. Todd has a degree in Mass Communications from St. Cloud State, but we Gopher hockey fans try not to hold that against him.