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How to Get Started with Branded Content
(Fourth in a series on Branded Content) Crafting your branded content plan may seem challenging, but we promise that once you sit down and begin ...
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Case Studies in Great Branded Content
(Third in a series on Branded Content) Sometimes the best way to learn is by doing. And if you can’t do it right away, the second best way is to ...
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What is Branded Content?
(First in a series on Branded Content) Branded content. It’s definitely a buzzword. However, this isn't just a passing trend – it’s here to stay, ...
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What's the Difference between Branded and Promotional Content?
(Second in a series on Branded Content) Good branded content possesses a few important virtues. The main virtue is value. The branded content that ...
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How to Make the Post Production Process as Efficient as Possible
In the video production process, post production is where everything comes together. All of the planning, the asset creation and footage acquisition ...
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How to Make Your Content More Relevant for Your Audience
As marketers, when doing our own marketing, it’s tempting to talk about ourselves. We begin sentences with “we do this” and “we do that,” etc. Yes, ...
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