Here are a few things to keep in mind while being interviewed for video:
It’s a conversation, not a presentation.
Be yourself! Be comfortable with your subject matter, but don't try to memorize and rehearse answers.
Smile and be confident, this is a chance to shine and show your knowledge and ability to articulate your point.
There are no right or wrong answers, we are looking for simple, clear responses in your own words.
Avoid industry jargon and acronyms unless appropriate.
Speak as if talking with a friend across your kitchen table. This can be the most authentic material.
Don’t be afraid to be passionate about your topic.
Audiences want to hear stories, so tell a story as much as possible.
Dress appropriately: Make sure you are comfortable but appropriate for the occasion. Avoid linear patterns as they can vibrate on camera. Stick with solid colors if possible. Avoid all white, but a white undershirt is o.k. Avoid logos and graphics if possible.
Please arrive “camera ready” with hair neat and clean. Makeup should be done ahead of time to your liking. We may add some powder to take down the shine for some individuals.
Maintain eye contact with the interviewer so as to appear as confident as possible.
Animated gestures within reason are fine and add energy, but try not to move too extreme in either direction or you may move out of the frame too much.
Try to answer as clearly and concisely as possible without trying to edit yourself on the fly. The more succinct you are, the better chance your audience retains your message.
Don’t overthink your response. If the interviewer thinks there is more to the answer, they will ask.
The interviewer’s voice will not be heard, so try to frame your answer within the context of the question so it stands alone (a sound bite).
Some questions may seem redundant, but it’s for a reason. Avoid statements such as “like I said before.”
Following these simple tips will help you look your best when being interviewed.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s.
Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.