The possibilities are endless when it comes to how you want to tell your business’ story. We have a number of samples that showcase: who a company is, what they do, and how they want to be perceived. Every business is different, which means no two business videos will be the same, but that doesn’t mean businesses can’t do the same type of video. If you come across a video from a competitor or a business in a different industry and gain inspiration, that’s fantastic! Take that inspiration and create your business’ story.
One type of video that works well for storytelling is video interviews. Why? Because video interviews create a sense of authenticity, and nothing conveys the storytelling approach in video quite like someone speaking into the camera one-on-one to viewers.
There are two primary ways to use video interviews for your business.
Create a Video Using Only One Interview
Many business videos are strictly interview only. This means it’s one-on-one with the interviewee answering questions or sharing stories. When using this type of video, keep it short and to the point and get cover footage or b-roll. Why? Because people need and want visual interest. If they’re watching someone talk for even a few minutes without any other visual stimulation, they will most likely get bored and stop watching. Not to say interview only videos are bad; they are actually very beneficial for business use. Testimonial videos are excellent for marketing. If you have a bio or team section on your business’ website, having a short 30 second to one minute interview with each employee is a great way for people to identify with your company; it’s a personal touch that many appreciate. People like to get to know who they’re working with or may work with in the future. Adding interviews to your website or social media channels adds value to your business.
Using Interview as a Supplement to Your Video
Interview sound bites of many different people and perspectives can tell a richer, more complex story. Does this mean you should use interviews in every video your business creates? No, but interviews add character and a personal touch to your business. People want to see the members of your company and know you’re human, that you’re just like them. Interviews give your videos that human trait. Using video interviews sporadically in your current and future business video-making endeavors is something we highly recommend doing. Interviewing multiple people is beneficial too – it gives viewers a greater look into your company and adds more interest. How many interviews should you have? Depending on the nature and the length of the video, I suggest no more than four or five per video. Featuring too many people could cause confusion or overwhelm the viewer.
Video interviews are a staple in the business communications world. MCG works with companies in a variety of industries that can benefit from doing video interviews. Whether it’s with employees, clients, or customers, video interviews are interesting and something viewers want to watch when getting to know your company. Give people a peek inside your company and let them get to know you – it pays off.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s.
Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.