Survey Proves Good Web Video Generates Leads

The B2B Technology Marketers on LinkedIn conducted a survey recently to better understand the current state of B2B content marketing and identify key challenges as well as best practices. Here are a few of the findings (direct from their results):

- Content marketing is growing dramatically in popularity with over 71 percent of respondents doing more of it than a year ago (in contrast, only 2 percent are doing less).
- The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects, to compensate where where traditional tactics are falling short.
- The most popular content formats are case studies, presentations at live events, white papers, online articles and videos.
- The biggest challenge: producing truly engaging content.
- The most popular channels to deliver content are website, live events, email.
- The top performance metric for content marketer is leads.
- Corporate marketing owns content marketing in most organizations and spends an average of 20 percent of budget on content marketing.

Check out the full report here and share it:

Survey results posted and shared by Holger Schulze

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