There are generally two routes most business communicators take once their video is complete:
Make it public and share it widely, or
Keep it private for a specific audience, but available by link
Make it public and share it widely
If the video is promotional in nature and you want prospective buyers to discover it via search engines, we recommend posting to YouTube. Since YouTube is a search engine owned by Google, you’re most likely to appear in Google searches for the keywords optimized in your description. However, it does need to be set up properly for the best results.
Make it private, but available by link
For videos to be shared with dealers and within an organization only, create a private link and password protect it, if necessary. There are many ways to do this, including services like Vimeo and Wistia. If there are multiple videos, consider a video hosting package that includes analytics, branding and various player controls.
For any questions regarding video best practices, call us, we’re always here to help.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s.
Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.