Big brands make their audience feel something before they talk about their products. They sell a feeling before they sell a feature. So what can small to mid sized businesses learn from this? Think about the emotion you want you audience to feel. Start there. ...
Not sure what to post on your company’s YouTube channel? These five types of videos are mission-critical—and when shot and structured right, they’ll do the heavy lifting for your brand. We break down the storytelling, production tips, and why each one matters. ...
What do The Matrix, Star Wars, and your brand’s next case study video have in common? The Hero’s Journey. It’s the story arc we’ve been connecting with for centuries—and it’s a game-changer for business storytelling. ...
What makes a video ‘good’? Spoiler: it’s not just the camera or color grade. At Mastcom, we believe video quality is less about perfection—and more about intention. Here’s how to tell if your video is actually effective. ...
Not all videos need a film crew. And not all messages should be shot on your phone. Ever wonder when it’s okay to go DIY—and when it’s time to call in the pros? We break it down in this guide. ...
Tutorial on adding video to YouTube for a small business ...
