How Video Has Changed Over Time: From Motion Pictures to Online VideoWritten by Tim Lewis on 03.13.15
Video isn’t a new concept. Louis Le Prince created the first video camera in 1888, changing society forever. I think we all can agree that video has and will continue to be an essential part of our everyday lives. It’s how we get our news and how we stay entertained. We believe video plays a crucial role in another aspect of our lives: business. Video plays an important role in any business' marketing efforts. Not only can video convey key messages, videos can also showcase everything a business has to offer in a unique, consumable way. Videos tell your story, in a format that people want to consume.
With this in mind, let us expand on three of the ways we use video in our everyday lives…
The first video camera was used to create films and motion pictures. This quickly became society’s favorite form of entertainment, and they consumed it rapidly. Consumers were not able to purchase video cameras for personal use until many years after the first video camera was invented. So for a long time, the sole purpose of video cameras was to create films people wanted to see. Eventually, video production expanded to television shows that people enjoyed from the comfort of their homes. Video still entertains us today day in and day out. The Daily News reports that Americans average between five and seven hours of television watching per day, and we’re sure most wouldn’t have it any other way.
Another major facet of video is news. Without video, reporting and viewing local, national, and world news is untimely and less engaging. The invention of the first video tape recorder to capture live images in 1951 changed our lives forever. It’s hard to think about life before live news. We rely on it, and so many moments in history have been marked by live news coverage. With the expansion of mobile devices today, we don’t just watch news on our televisions. Video news coverage is conveniently with us at all times ready to stream with the touch of a fingertip.
Looking back to the early 2000s, online video wasn’t a big deal. Yes, there were videos online, but the need to watch video online wasn’t a priority. As businesses became more digital and social media sites continued to expand, video became more popular. YouTube drastically changed the popularity of online video. At first, online video was primarily for entertainment purposes like music videos and personal “home” videos people wanted to share. Initially, businesses weren’t creating video content for the web. Today, however, online content marketing is an important part of the marketing mix, and video is an essential part of this. Developing your business’ presence digitally and socially requires crafting content that people want to see. Video is one way to go. It’s a great way to convey messages and stories, plus it is easy and enjoyable to consume.
It’s incredible how much video affects our lives without us even realizing it. From entertainment to news to business storytelling, videos help create brand awareness through visual content that people want to see from businesses large and small. Video has the power to tell your story, make your business known, and set you apart from your competition.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s. Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.