Core Focus video
Using the EOS system, an organization will distill down the essence of their purpose and mission into one simple core focus sentence. However, it would make a great video as well that visualizes the people, cause, passion and niche of your organization. The core focus video conveys the big hairy, audacious “save the world” goal of your company in an aspirational, inspirational two minutes. Here's a good example of a core focus video we found on YouTube from TOMS:
Having a series of vision videos will give your customers confidence in doing business with you, give your employees a roadmap for the future and give your prospects a reason to consider your organization for a long term partnership.