How Can Online Video Drive Traffic to my Website?Written by Tim Lewis on 07.22.15
When businesses want to drive traffic to their websites, the first thing that comes to mind is establishing a presence online. Typically, the strategy includes content creation with blogging and getting your business on social media sites. Common social media sites are Facebook, Twitter, LinkedIn, and Google+. YouTube, and other social media platforms for online video, fall to the wayside the majority of the time because businesses may not have video or they don’t feel like this platform makes a big difference. It does. Period. Adding video to your business’ marketing plan can help bring customers to your website.
You may be asking, “But how?” Here are some ways to increase the chances your online video will bring people to your website.
Add CTAs to Your Video
CTAs are “calls-to-action”. They are used to provoke the audience to click on a button (typically labeled with actionable phrases like “find out more” and “contact us”). These clickable CTAs can pop-up during your video or end your video and redirect individuals to your website. When you use a CTA, make sure to link to a page that will lead them to learn more about your company or contact your company. If you have downloadable resources or blog or eNewsletter subscriptions, these make for great CTAs too.
Add Video Descriptions & Keywords
Video helps your search engine optimization. When you post videos on YouTube, Vimeo, Wistia, or any other video site, you have the option to add a description to your video. Don’t bypass this step if you want to improve SEO. Search engines can’t watch your video but can scan any written content associated with your video. This is why having a description with proper keywords is a must. Other places to make sure you add keywords include the title of your video and video tags.
Share Your Video
We live in a world where people spend more time browsing their Facebook page, scanning their Twitter, Pinning their life, and watching YouTube videos in their free time than doing anything else. Online video is an extremely sharable piece of content that can be placed on every social media platform. Video can tell a story and captivate audiences unlike any other form of content on the web. People want to watch. And if they like what you’re sharing, they’ll share it too.
Create Interesting Video
Have you heard the saying, “a picture is worth a thousand words”? Well, if that’s true, imagine how many words a video is worth. Video is engaging content. Video is easily consumed. It is a medium that can show, explain, and draw attention unlike any other medium. Instead of having to read a 10-page article, a video can present the same content in a more enjoyable way.
Track What People Are Watching
Just like you can track keywords, you can also track online video – when people start watching, where they stop, whether or not they skip parts of the video. Knowing this information can help you improve your videos in the future and gain a better understanding of what your viewers are most interested in.
As you can see, there are a number of ways to improve the chance of driving traffic to your website with video. By using the tips above, your videos will not just be used for “entertainment” purposes – they will be used to improve SEO and generate website traffic.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s. Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.