The DVD physical media format, born around 1995 somewhere in Asia, has officially passed away into obscurity. Rest in peace. DVD is survived by it’s children, online, on demand media content. It was preceded in death by VHS, Super 8, Betacam and every other form of tape-based and physical media.
DVD lived and thrived for many years in the living rooms, dens and man caves around the world but succumbed to the inconvenience of physical media that can get scratched and is not easily transferrable or accessible.
This is not news for business communicators. For them, DVD passed into oblivion around 2013, when high definition video became ubiquitous. Compressed, easily transferrable video file formats like MP4 and WMV can be created as high quality, HD resolution files while the standard DVD format is stuck in standard definition. The high definition version of DVD, BluRay, never went anywhere beyond Hollywood movies.
Not to worry, DVD discs and playing devices will likely stick around for entertainment and niche special interest purposes for many years to come, but the creation of new content for DVDs for business is now nearly non existent. In fact, nearly all forms of physical media for video have gone the way of the dodo bird.
For those of us in the video production industry, this is no surprise. Apple and Adobe have been eschewing any form of physical media for many years. Each year, new systems and versions of supporting software have had less and and less options for physical media. For example, new Mac computers no longer include a CD/DVD drive.
At Mastcom, we’re in the business of helping clients create engaging experiences with digital video and new forms of content delivery.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s.
Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.