At Your Next Event, Don't Forget VideoWritten by Todd Vaske on 06.10.15
Events and annual meetings are often the most memorable time of the year for many companies. It’s a chance to catch up with co-workers, network with others in the industry, and get a lot of productive meetings done in a short period of time.
Companies and organizations spend hours planning events. They spend thousands of dollars on the location, food, beverages, event planning, and event marketing. However, they often choose (or forget) to capture video at their events. In a world where content is king, video of presentations and events are content gold.
Key executives spend hours honing presentations for these meetings and events. Why not capture this great content for your marketing purposes? Event and presentation videos are one of the most cost effective ways to present information to your clients, potential clients, and employees. Not everyone is able to attend events so publish them and withhold the valuable content.
Meetings and events are also a time when executives and staff are all in the same location at the same time. This is a great opportunity to capture interviews with them and other attendees.
Here are four effective ways to use event and presentation videos:
1. Event Recap/Highlights
Many times, people aren’t able to attend your event but are interested in the content. You can present them with a short video to give them a taste of what they missed, and the video then can be used to market next year’s event.
2. Full Program Video
As I’ve mentioned, everyone will not be able to attend your event but may want the content. On the flip side, those that attended might want to re-watch or share with others, so they want the content as well. What better way to keep prospects and current customers interest than to offer them a video of the entire presentation including general sessions, breakout presentations, and panel discussions. You can edit in your PowerPoint slides to the video and give the viewer the sense they were at the event.
Many times events are packed with people who are advocates and evangelists for your business. This is a great opportunity to do short testimonial interviews with your best customers. These videos can be posted on your website, social media, YouTube, etc. Plus, you can ask a few questions about the event to those that attended and you have marketing and promotional videos for next year.
4. Create a Video Event Landing Page
When you create videos from your business' events, make it easy for those who couldn’t attend (and those that did) to find, watch, and share. One way to do this, that I highly recommend, is creating a custom event video page on your website. Here’s a great example of an event video page created by VidYard after their 2015 Ignite event.
Let’s face it, planning and executing an event is hard work. You put in hours upon hours of work to make your event fantastic and go smoothly, and once it’s over, it’s over. Unless you recorded the event on video, your efforts are forgotten the next day. Why waste all of your energy and resources on an event that will just be a memory for those that were able to attend? Add a few dollars to your budget, hire a professional video production team, and capture the moment. It’s one of the most cost effective ways to produce a ton of content, not to mention generate buzz for your business throughout the year.
Todd came from TV news land, where he honed his skill as a video writer, producer and director. He then brought these skills to the business communications world and added his knowledge of budgets and creating value for clients. Todd has a degree in Mass Communications from St. Cloud State, but we Gopher hockey fans try not to hold that against him.