Here’s a good article on email marketing from copyblogger. As the article states, using a strong content marketing approach, email is more powerful than ever thanks to social media.
Adding video to your emails is especially effective…let us show you how.
As this article from Social Media Examiner points out, there are many ways to engage customers using video. Facebook, LinkedIn and YouTube are listed, but are really the platforms for video delivery. There are many other suggestions in the article on types of videos for business communications, including product videos, interviews with experts and key influencers, day-in-the-life and other types of videos.
One main point the article makes is that the videos don’t have to be long to be effective. In fact, if they are longer than five minutes, they have less chance of being viewed at all, unless the content is compelling, of course. So keep them short, use your experts and produce them at a level of quality that communicates professionalism and builds trust in your brand.
A recent New York Times article found that small businesses can easily access and engage their customers with online video using tactics like product demonstrations, raising awareness and providing how-to instruction.
As the article states, it gives small businesses a “channel to talk directly to customers” in ways only large corporations could in the past with television advertising. Call us for a free estimate on your video project today.
A recent e-Marketer article proved that video is the preferred method of learning about a companies products and services among executive level business professionals.
This chart shows a percentage comparison of views of business-related websites vs. YouTube. This chart proves that you need your videos on your site to increase the odds that you’ll reach key decision makers.
We can help you engage your business audience with online video.
Your web site is a work of art and quality artwork usually ends up in a frame. But how many times have you looked at a piece of art and said, “Wow, look at that frame!”? Our guess is rarely – if ever.
In this article we discuss how the frame (the design) and the artwork (the content) combine to provide our clients with the results they want from our web development services. Your content is what counts – so don’t be content with static content.
When discussing digital media projects, clients will sometimes ask us which is the best way to create and deliver their message — through video or Flash? It depends on a number of factors, the first being the source material. If you have mostly video, you should create a video. If you have no video, but lots of graphics, then it may be best for Flash.
Here are some other considerations:
Flash works/looks better than when your message needs to play back at larger sizes from the web. However, raster images and photos animated in Flash will require more bandwidth and are more likely to look “jerky” if moving.
Video works best for photos/raster images, movement/animation and syncing precisely to sound. However, the drawback for video is that image sharpness will be degraded by compression for standard DVD players and especially when compressed for the web. The frame rate also needs to be adjusted for web video. Typically web video is converted from 30 fps to 15 or even 12 frames per second.
Flash defaults to 12 frames per second which can look bad when converted to video, but usually looks fine on the web. All video is 72 dpi, or gets converted to 72 along the way. Everything on the web, including Flash, is also 72 dpi so there’s no such thing as 300 dpi video or Flash. However, it’s good to start with the highest possible resolution.
The bottom line is we need to know exactly what media and device it will be displayed on to recommend the best possible playback results. Call us today for a free consultation on the best way to deliver your messages at (763) 231-1881.