5 Video Editing Mistakes to AvoidWritten by Tim Lewis on 07.29.15
Your video represents you … your company. Keep that in mind throughout the entire process especially in post-production or editing. Below are five editing mistakes that can do more harm than good when creating your video.
1. Too Lengthy
When it comes to video, length matters. If a video is too long, people will stop watching – it becomes more of a task than if the video was shorter. If you shot a longer video initially, break the video into shorter, separate videos in the editing process. The best length? Two minutes or under. And along with this, another tip is to make sure the most important information is presented in the first 30 seconds. This will ensure your audience will get the most out of your video.
2. Overdoing Effects
Effects can help enhance a video and add visual interest, but err on the side of caution because effects can be overdone. There are so many effects available to you from editing software that you can add to a video that it’s easy to get carried away. Less is more. Keep video simple.
3. Background Noise
Trying to watch a video when there’s a bunch of background noise is difficult. Taking the time on-set and in the post-production editing process to clear as much background noise as you can will not only make your video better, but your audience will appreciate it as well. If people can’t understand what is being said in your video, they’ll stop watching and garner nothing from it.
4. Poorly Synced Audio
Have you ever watched a video where the audio was poorly synced? Audio is a key element you don’t want to mess up. Audio comprises a large portion of a video, and if you can’t easily understand the audio, your video’s value decreases tremendously. Poorly synced audio is just something people can’t accept when they watch a video. It looks wrong and your audience becomes so distracted with the audio syncing they don’t pay attention to the video content. If you want people to watch your video and get something out of it, make sure the audio is perfect.
5. Audio Volume
In addition to making sure your video’s audio is synced properly, another audio factor to perfect is volume. Whether it’s too low, too loud, or fluctuates too much in-between scenes, the volume of your video needs to flow. Yes, scenes can alter between soft and loud, but it needs to be reasonable. There’s nothing worse than watching a video and all of a sudden the volume gets extremely loud and gives you a mini heart attack. Avoid this at all costs and mix your levels so your audience can listen comfortably for the duration.
The post-production editing process takes time, but patience pays off. Keep these tips in mind as you edit your video and you’ll create a better experience for your audience while presenting a better image for your company.
Tim has been in the media production industry since his days as a U.S. Navy shipboard news anchor in the 1980s. Tim has a BA in Visual Communication from the University of Minnesota School of Journalism and Mass Communications. He has been President of Mastcom since 2002.