5 Tips to Creating the Perfect Recruitment VideoWritten by Todd Vaske on 03.18.15
When your business is looking to hire, what do you do to grab potential job applicant’s attention? Maybe you pay for advertising space in newspapers and magazines or purchase radio and television spots. These traditional, outbound, ways of advertising a job posting may work to some extent, but with today’s popularity of the digital world, switching your businesses recruitment to inbound may be the perfect option.
There has been a major switch in what job seekers want from businesses they can see themselves working at as well as how they get their information. Nowadays, people look for jobs on professional sites like LinkedIn. They also want to know a company inside and out before they take the time and effort to fill out a job application and send their resumes. They need to justify that they will be a good fit for the company as well as the company being a good fit for them. How can they find this out? Written content can give a reasonable explanation of who a company is, but nothing beats a video that showcases a company’s atmosphere, culture, and personality. A video truly showcases what a “day in the life” is like at a particular company, and this is exactly what job seekers are looking for.
To create the best possible recruitment video for your business, there are five key aspects to include:
1. Flaunt Your Employees
When it comes to your business, it wouldn’t be what it is without your employees. Showcase your great talent both in action working and speaking in front of the camera. No one knows what it’s like working at a company more than its employees. What does their job look like? How do employees interact? Show potential employees who they might be working with and what their job may look like.
2. Include Achievements and Milestones
Give background information about your company. Whether it’s a voiceover spanning old images or founding story from an executive, people want to know where a company came from and its successes.
3. Showcase What Makes You Unique
How are you different from others in your industry? Why does someone want to work for you? Every business is unique in its own way. Maybe you bring in lunch once a week for your employees or close up shop early on Fridays during the summer months; there are things that can drive people to want to work for you. You just have to let them in on a secret or two and you will have people’s attention.
This is extremely important to include in a recruiting video. You want and need potential employees or people who are interested in your company to know who you are and what you stand for. People need to know how you brand yourself, and how it’s consistent in everything you do.
A recruitment video for your business is not all about telling people about specific job opportunities. It’s letting people into your business and giving them a behind the scenes peak at what working at your business is like. By doing this, you can attract the right candidates to your job postings.
Creating a recruitment video is the perfect opportunity for your business to open its doors to the public allowing them to see who you are. Whether people want to work for your business or are just curious about whom you are and what you do, having a video available shows people you are transparent and will only help your efforts in gaining awareness and future employees.
Todd came from TV news land, where he honed his skill as a video writer, producer and director. He then brought these skills to the business communications world and added his knowledge of budgets and creating value for clients. Todd has a degree in Mass Communications from St. Cloud State, but we Gopher hockey fans try not to hold that against him.